Saturday, November 1, 2014

Sony Corporation Change the President and CEO of Sony Mobile Communications

Robotronicdiagram. - As rumored that this background that Sony as a manufacturer samartphone heat losses due to competition. Sony also launched a tactical step by replacing the President & CEO of Sony Mobile Communications, which has been held by Kunimasa Suzuki. Handover will fall on November 16, 2014. 

Figure 1. Sony Corporation

Then position of Kunimasa Suzuki will be replaced by the CEO and SVP of Business Strategy Hiroki Totoki. The move was taken as referring to the financial statements of Sony Mobile Communications last month in which the company predicts a loss of more than $ 1.5 billion by the end of this fiscal year.

The major disadvantage makes Sony should rethink the medium-term plan, which according to the company, the main cause of the loss is not as expected sales. 

Kunimasa Suzuki has served as President of Sony Mobile since May 2012. At the same time, he also served as CEO and EVP of Sony Corp., responsible for the business segment of the PC, mobile business, Product Strategy and Creative Platform. 

His replacement was previously CEO Hiroki Totoki SVP of Business Strategy and since December last year. In April 2014, he was also responsible for a matter of Corporate Planning, New Business Creation Department, Business Design & Innovation Laboratory, and also served as Senior General Manager of Corporate Planning Department. (Source:detikinet)


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